Competitive Analysis Because There’s No Room For Complacency
Complacency should never be in the vocabulary. There is no such word and that kind of concept doesn’t exist in the hardcore and dog-eats-dog world of the business universe. Competition is a perennial phenomenon in business. All business people are aware that their fifteen minute of fame would not linger as much as they thing that it has just started. They have to device ways to make themselves saleable and marketable still through the various mechanisms such as competitive analysis. It is a matter of life and death to maintain the edge in the business community.