Are you networking wisely in your business?
We network to understand our prospects needs, problems and concerns. Your objective when you meet someone new, besides gathering their contact information, should be to find out what their pain points are and communicate with them how your business can help. If you take this approach to your small business networking efforts you will be able to tell immediately if each contact you make is a fit for your business or if you could refer them to someone else who would be. By focusing your attention on a contact’s problems when you network, the business cards you leave with will have more meaning to you because you’ll have a deep understanding of the needs of each of the people you met.